Picture yourself

climbing a mountain

Currently, you’re at the bottom, looking up, and to be totally honest, you’re not even sure where to start. The higher up you look, the steeper it gets, and the fewer footholds there seem to be. Can you  do this? Is it even worth it? How are you going to get there?
What if there was someone next to you, guiding you and encouraging you through each step? What if they pointed out the strongest footholds and truly celebrated you each time you took another leg up? The climb would still be exhausting, but maybe you’d start to enjoy the journey, and the dedicated work would feel worth it because you wouldn’t be at it alone. 
You’ve probably worked out the metaphor by now (because you’re a smartypants): you’re the climber – I’m that person giving you a hand.

Hi, I’m Jen West, your Transformation Coach, and I think you have the right to know a little bit about me before allowing me the honor of helping you climb your mountain.

Meet your Purpose-Driven Transformation Coach

I was always the person that my friends came to for advice – even in my teens – and I didn’t know why. It’s not as if I knew more than they did. And yet, I was their “go to” when life was closing in. And what’s more, I truly enjoyed cheering them on and watching them grow.

When the time to consider careers approached, I looked at going into ministry or becoming a therapist, but eventually I ended up with a Bachelor’s degree in science that, to this day, I haven’t really used.

But life went on, and I started learning some valuable, hard lessons (the kinds worth millions of dollars but that no one wants to pay a penny for). This time, life was closing in on me, and I was on the receiving end of friends supporting me and cheering me on. I don’t know how I would have made it through without those people. I felt broken, but as the people around me helped me heal, I remembered that former passion: I wanted to support others the way I once did – the way I was now being supported.

I still knew that God was not calling me into ministry, and I wasn’t interested in becoming a therapist because I felt that therapy work alone focused too much on people’s past. I wanted to help people look towards their future. And that’s when I discovered coaching.

Photo of Jen outside wearing a sage sweater and laughing.

Jen’s credentials


As I started to learn how coaching worked, my way of thinking changed, and I re-discovered purpose. It transformed me into someone new, and I was thrilled to see a different, healthier version of myself coming to life.

I started out as a Life Coach in 2015, receiving a Professional Life Coaching certificate from Life Purpose Institute, and later a Relationship Coaching Certificate. After a few years, I felt the urge to expand my coaching methods, which led me to complete a further coaching certificate in Executive Coaching with the Meta Performance Institute at Novus Global. Executive Coaching was the other side of the “coaching coin”: it gave me the science behind how our human brains process, which perfectly complemented the therapeutic coaching methods I was already using.

My robust training as a life, relationship, and executive coach allows me to take a uniquely holistic approach to coaching every single one of my clients. After all, how we do anything is how we do everything, and the work of transforming our lives in one area will and should leak into every other area. Your career impacts your home life, your home life impacts your career, and all of it impacts your relationships. You are not cut out into separate boxes – you are a whole person, so let’s treat you that way.

Who I work with

I work with people from all walks of life. Everyone has a vision and a purpose, even if they have yet to discover it. When you come to me for coaching, I will not only coach you through the “what” (that specific thing you want help with) but I will coach you towards the “who” – the actual person you are called to become. We do this by helping you get clear on your vision and developing a guided path that actually gets you the lasting impact you were made for.

My amazing transformation coaching clients have the opportunity to find out just how powerful they are and discover what they didn’t even believe was possible weeks before. With me as your coach, you can trust that you will have someone who will cheer you on and push you further than you ever imagined you’d go. We will tackle fear and uncertainty while brainstorming new and resourceful ways to keep moving forward.

Just like the mountain climb, Transformation Coaching is not for the faint of heart. I truly believe in every single one of my clients, and I love what they are doing in the world. I want to shine light on the hidden things within you and help you discover your greatness. Those who coach with me are ready for the work ahead of them. They are sure that what they want is worth the discomfort of transforming their lives. And friend, let me tell you, as you reach the top of your mountain, the view never disappoints.

 FAQs

Let’s climb your mountain together

Jen in a turquoise blazer, sitting on a sofa and talking to a person across from her.

Book a free 1-hour Vision Call with me, and let’s chat.